Traditional open houses and viewings are often inconvenient, as homeowners never know when they will get the call that a prospective buyer wishes to view their home. Online video and virtual tours make the process much easier for both the homeowner and the prospective buyer.
It can also prove difficult for interested buyers who live a long distance away to attend an in- person open house. Video open houses take the stress off the homeowner and ease worries that their work or personal schedule will be interrupted while allowing interested prospects to view a professional quality video of the home at their leisure. This way, buyers can rewind and rewatch as many times as they'd like, checking out any details they have questions about.
Professional videos of your home allow you to show it to thousands of interested buyers at any time-24/7. With the vast variety of video- based platforms available - YouTube, AOL, Vimeo, Dailymotion and many more - you can show your home to a much larger audience, increasing the chances that you will sell quickly and get the best possible price.
Virtual tours will include a video of me walking through each area of your home and explaining in detail all the features and benefits your home has to offer.
Consumers have shown a clear preference for video when it comes to online buying, with research showing that, on average,
website visitors remain on a website 75% longer when it features a video.
Selling Your Home in a Post-Pandemic World
Video technology was already emerging as a powerful real estate sales tool before the outbreak of COVID-19 in 2020. Shut down mandates and concerns about social distancing protocols accelerated the growth in selling and buying homes online.
Statistics show that of the approximately 5.64 million people who bought a home in 2020, 63% made an offer and purchased the home having never seen it in person. That's a 32% increase in online home sales over the previous year.
Video and online listings with a compilation of professional photographs have proven enormously popular with sellers, buyers, and agents. All indications are that video tours and virtual open houses are here to stay.
Keep reading other bits of knowledge from our team.
Have a question about this article or want to learn more?