Finding the Right Buyer with Target Marketing & Retargeting

Finding the Right Buyer with Target Marketing & Retargeting

Target marketing is advertising to individuals who fit the profile of your ideal customer. This type of marketing is designed to appeal to a specific group of consumers with shared characteristics and interests. In defining your target audience, you may also consider demographics such as age range, income, location, and lifestyle.

Knowing your target market is key to all aspects of your marketing strategy because it informs how you will communicate with your audience, where you will communicate with them, and what your messaging should be so that it appeals to the shared interests of the individuals.

What is Retargeting?

Retargeting campaigns are driven by “cookies” that track online activity. Have you ever looked at a pair of shoes online, put them in your shopping cart, but left the site without completing the sale? If you later noticed you were seeing ads with images of that pair of shoes pop up in your social media feed or received an email from the online retailer reminding you there is still an item in your shopping cart, you have been the subject of a successful retargeting campaign. In real estate marketing, this technology is used to track when a potential buyer visits a home listing site. It allows home sellers to advertise their homes on other sites that visitor is likely to frequent, in hopes that seeing the advertisement will reengage their interest and induce the buyer to return and make an offer. In just 4 weeks, retargeting exposure can increase site visitation by over 700%. This will bring buyers who are viewing other homes in the area to your single-property site.