Esther E Lamy
Esther.e.lamyc21@gmail.com
Digital or online targeted marketing requires a comprehensive strategy and an understanding of the audience you need to reach. To understand how best to reach your target audience, you must define who that is by creating a customer profile with details like demographics and shared interests. This information will help you pinpoint which of the many social media platforms they are most likely to frequent.
It can seem like a lot of information to analyze but given the fact that 89% of home buyers begin their search online, social media is a powerful tool that must be a cornerstone of any marketing plan.
The following statistics demonstrate the popularity of social media:
• Nearly 75% of Americans have social network profiles, which means 220,000,000 people in this country are online.
• In the past 14 years, Facebook has nearly doubled its members, with a growth rate of 49%.
Because social media is a proven, powerful tool that helps me sell my clients' homes faster and at top dollar, I am active on numerous social media sites including Facebook, Instagram, LinkedIn, and Twitter.
The Power of Email Marketing
Email is a popular, convenient form of communication. In fact, statistics show a whopping 95% of online consumers have an email address, and many have more than one. Most consumers check their email at least once a day, often multiple times each day, making email marketing a powerful tool for reaching your target customer base.
Email marketing is also cost- effective and yields results:
• On average, an email campaign delivers a 4,300% ROI.
• The conversation rate for email marketing is three times more than what you can expect from other social media channels.
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